The appropriation cycle
- Author(s)
- Georgia Stavraki, Emmanuella Plakoyiannaki, Jackie Clarke
- Organisation(s)
- External organisation(s)
- University of Surrey, Oxford Brookes University, University of Leeds
- Journal
- European Journal of Marketing
- Volume
- 52
- Pages
- 1886-1908
- No. of pages
- 23
- ISSN
- 0309-0566
- DOI
- https://doi.org/10.1108/EJM-08-2017-0527
- Publication date
- 09-2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research
- Keywords
- ASJC Scopus subject areas
- Marketing
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-appropriation-cycle(c4ae9641-132d-421f-9988-8445fdb38f6c).html