Examining Anthropomorphism in Product Packaging: An Exploratory Content Analysis

Author(s)

A. Triantos, E. Outra, Maria Emmanouela Plakoyiannaki, L. Petridis

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

04-2012

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/examining-anthropomorphism-in-product-packaging-an-exploratory-content-analysis(55560df3-c6a6-4d5c-b0bc-7f3543d0353b).html