How Do Organisational Members Perceive CRM? Evidence from a Service Firm

Author(s)

Maria Emmanouela Plakoyiannaki

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

06-2003

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/how-do-organisational-members-perceive-crm-evidence-from-a-service-firm(33845eb7-35e8-475e-81d5-4b44b7980e54).html