Customer Relationship Management (CRM) As A Strategic Decision: Contextual Factors and Performance Outcomes

Author(s)

Maria Emmanouela Plakoyiannaki, S. Hart

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

07-2003

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/customer-relationship-management-crm-as-a-strategic-decision-contextual-factors-and-performance-outcomes(0050756f-0353-4b75-9784-6309fa3072bc).html