We are pleased to announce that Katharina Petra Zeugner-Roth, Vesna Zabkar, and Adamantios Diamantopoulos have won the 2024 Excellence in Global Marketing Research Award for their article "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective," published in the Journal of International Marketing in 2015.
The award recognizes outstanding contributions to global marketing literature over the past decade that significantly contributes to the global marketing literature. Led by Constantine S. Katsikeas, the selection committee chose the winning article from a pool of nominations after careful consideration.
The award will be presented at the 2024 AMA Global Marketing Conference in Verona, Italy.
Please join us in congratulating Katharina Petra Zeugner-Roth, Vesna Zabkar, and Adamantions Diamantopoulos for their exceptional achievement!
NEWS & EVENTS
2024 Excellence in Global Marketing Research Award Winners
07.05.2024