The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets

Author(s)
Evangelia Katsikea, Marios Theodosiou, Katerina Makri
Organisation(s)
External organisation(s)
King's College London, University of Cyprus, Wirtschaftsuniversität Wien (WU)
Journal
European Journal of Marketing
Volume
53
Pages
2080-2108
No. of pages
29
ISSN
0309-0566
DOI
https://doi.org/10.1108/EJM-06-2017-0402
Publication date
10-2019
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research
Keywords
ASJC Scopus subject areas
Marketing
Portal url
https://ucris.univie.ac.at/portal/en/publications/the-interplay-between-market-intelligence-activities-and-sales-strategy-as-drivers-of-performance-in-foreign-markets(f954e1b1-5f4b-4373-ad15-b8668d56fc84).html