The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
- Author(s)
- Evangelia Katsikea, Marios Theodosiou, Katerina Makri
- Organisation(s)
- External organisation(s)
- King's College London, University of Cyprus, Wirtschaftsuniversität Wien (WU)
- Journal
- European Journal of Marketing
- Volume
- 53
- Pages
- 2080-2108
- No. of pages
- 29
- ISSN
- 0309-0566
- DOI
- https://doi.org/10.1108/EJM-06-2017-0402
- Publication date
- 10-2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research
- Keywords
- ASJC Scopus subject areas
- Marketing
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-interplay-between-market-intelligence-activities-and-sales-strategy-as-drivers-of-performance-in-foreign-markets(f954e1b1-5f4b-4373-ad15-b8668d56fc84).html