Customer Relationship Management (CRM) Investment: The Strategic-Decision Making Process and Performance – A Conceptual Model

Author(s)

Maria Emmanouela Plakoyiannaki, S. Hart

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

05-2003

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/customer-relationship-management-crm-investment-the-strategicdecision-making-process-and-performance--a-conceptual-model(e5e46baf-328b-4efd-b192-bedde4f9a0f5).html