Case Study Selection: An Overview of Key Issues for International Business Researchers

Author(s)
Margaret Fletcher, Maria Emmanouela Plakoyiannaki
Abstract

The case study method has been used extensively in order to investigate numerous
topics in International Business (IB). These topics relate to the internationalisation
process of the firm, international strategy, entry modes in international markets, INVs
and MNCs; as well as comparative and cross-cultural phenomena. Despite, the
extensive application of this approach in the IB context, research practice reveals a
lack of understanding on one of the key aspects of case study research, notably the
selection of case studies. The purpose of this paper is to discuss key challenges and
common misconceptions with respect to the selection of case studies for IB research.
Anchored into key methodological literature and best case study practices in IB, the
authors attempt to provide researchers with operational insights in terms of selecting
case studies that are theoretically appropriate to their particular research aims.

Organisation(s)
External organisation(s)
University of Glasgow, Aristotle University of Thessaloniki
Publication date
12-2008
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/case-study-selection-an-overview-of-key-issues-for-international-business-researchers(e3ca7932-fb9a-4270-bd92-af3cec8830d5).html