Exploring the Interface of Customer Relationship Management (CRM) & Organisational Culture (OC): Conceptual & Methodological Considerations
- Author(s)
- Maria Emmanouela Plakoyiannaki, M. Saren, N. Tzokas
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 05-2002
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/exploring-the-interface-of-customer-relationship-management-crm--organisational-culture-oc-conceptual--methodological-considerations(daadff6b-4e24-4cf8-910e-f310c90317d5).html