Appropriating an Artistic Brand Meaning: A Case Study of Consumers’ Responses to Miro’s Exhibition

Author(s)

G. Stavraki, Maria Emmanouela Plakoyiannaki

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

04-2011

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/appropriating-an-artistic-brand-meaning-a-case-study-of-consumers-responses-to-miros-exhibition(acdd284d-1f32-4498-96f2-706e9707c375).html