The Nature and Structure of Multiple Stakeholder Marketing Orientation in Higher Education: A Theoretical Proposition and its Empirical Test
- Author(s)
- P. Papastathopoulou, M. Tsogas, Maria Emmanouela Plakoyiannaki, A. Andronikidis
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 05-2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-nature-and-structure-of-multiple-stakeholder-marketing-orientation-in-higher-education-a-theoretical-proposition-and-its-empirical-test(a69ab56e-ba1e-4e39-93c2-87db91bb59ba).html