Postmodern Marketing: The Era of Post-marketing
- Author(s)
- E. Outra, Yorgos Zotos, Maria Emmanouela Plakoyiannaki
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 05-2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/postmodern-marketing-the-era-of-postmarketing(9a0f9d35-e16c-443d-9570-fd5888669173).html