What we know about anticonsumption: An attempt to nail jelly to the wall

Author(s)
Katerina Makri, Bodo B. Schlegelmilch, Robert Mai, Katharina Dinhof
Organisation(s)
External organisation(s)
University of Grenoble Alpes, Wirtschaftsuniversität Wien (WU)
Journal
Psychology & Marketing
Volume
37
Pages
177-215
No. of pages
39
ISSN
0742-6046
DOI
https://doi.org/10.1002/mar.21319
Publication date
02-2020
Peer reviewed
Yes
Austrian Fields of Science 2012
502054 Entrepreneurship, 502016 SME-research
Keywords
ASJC Scopus subject areas
Marketing, Applied Psychology
Portal url
https://ucris.univie.ac.at/portal/en/publications/what-we-know-about-anticonsumption-an-attempt-to-nail-jelly-to-the-wall(7f2f32c3-b2fa-42d3-a743-9011c9a87f95).html