The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice

Author(s)

Maria Emmanouela Plakoyiannaki, R. Piekkari, C. Welch

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

05-2008

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/the-case-study-approach-in-industrial-marketing-convergence-or-divergence-between-methodological-ideals-and-research-practice(542533f6-c3be-4aec-87e3-6917d5c02ffc).html