Personal Selling and Sales Management in the Context of Relationship Marketing: A Research Agenda

Author(s)

Maria Emmanouela Plakoyiannaki, N. Tzokas, B. Donaldson

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

12-1999

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/personal-selling-and-sales-management-in-the-context-of-relationship-marketing-a-research-agenda(50d4bdbb-4739-445a-ba1f-48a1241a4a59).html