Antecedents and Consequences of Customer Relationship Management (CRM) Practice: Insights from a Case Study in the Automotive Services Sector

Author(s)

Maria Emmanouela Plakoyiannaki

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

2005

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/antecedents-and-consequences-of-customer-relationship-management-crm-practice-insights-from-a-case-study-in-the-automotive-services-sector(49d1e353-e29c-4e00-b458-1c4d78a2242a).html