Customer Relationship Management: A Conceptual Framework and Research Agenda

Author(s)

Maria Emmanouela Plakoyiannaki, N. Tzokas

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

12-2000

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/customer-relationship-management-a-conceptual-framework-and-research-agenda(3ddcba74-2b2b-4827-96cd-83142d717a16).html