The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice?
- Author(s)
- R. Piekkari, Maria Emmanouela Plakoyiannaki, C. Welch
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 09-2007
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-case-study-approach-in-industrial-marketing-convergence-or-divergence-between-methodological-ideals-and-research-practice(3c645066-fa29-4f35-ac7e-995745cd9a7a).html