The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice?

Author(s)
R. Piekkari, Maria Emmanouela Plakoyiannaki, C. Welch
Organisation(s)
External organisation(s)
Aristotle University of Thessaloniki
Publication date
09-2007
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/the-case-study-approach-in-industrial-marketing-convergence-or-divergence-between-methodological-ideals-and-research-practice(3c645066-fa29-4f35-ac7e-995745cd9a7a).html