Anthropomorphism in Packages of Grocery Brands: An Exploratory Content Analysis

Author(s)

A. Triantos, E. Outra, Maria Emmanouela Plakoyiannaki, L. Petridis

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

05-2012

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/anthropomorphism-in-packages-of-grocery-brands-an-exploratory-content-analysis(2c25a884-6403-4350-8169-76967e531b1a).html