Customer Relationship Management: A Capability Portfolio Perspective

Author(s)
Maria Emmanouela Plakoyiannaki, N. Tzokas
Organisation(s)
External organisation(s)
Aristotle University of Thessaloniki
Publication date
05-2001
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/customer-relationship-management-a-capability-portfolio-perspective(106c7168-0024-49ea-8043-8e5a85576261).html