Customer Relationship Management: A Capability Portfolio Perspective
- Author(s)
- Maria Emmanouela Plakoyiannaki, N. Tzokas
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 05-2001
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/customer-relationship-management-a-capability-portfolio-perspective(106c7168-0024-49ea-8043-8e5a85576261).html