Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities

Author(s): Emmanouela Plakoyiannaki
Organisation(s)
External organisation(s): Aristotle University of Thessaloniki
Pages: 171 - 194
Publication date: 2006
Peer reviewed: Yes
Austrian Fields of Science 2012: 502054 Entrepreneurship, 502016 SME-research
Keywords
Portal url: https://ucris.univie.ac.at/portal/en/publications/creating-solutions-for-the-customer-the-customer-relationship-management-crm-process--capabilities(081ac82c-6ce0-43f6-be4f-8d851bd33441).html

Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process &amp; Capabilities