Customer Relationship Management (CRM): The Effect of Organisational Culture: A Longitudinal Case Study in the Automotive Services Sector

Author(s)

Maria Emmanouela Plakoyiannaki, M. Saren, N. Tzokas

Organisation(s)

External organisation(s)

Aristotle University of Thessaloniki

Publication date

09-2002

Peer reviewed

Yes

Austrian Fields of Science 2012

502016 SME-research, 502054 Entrepreneurship

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/customer-relationship-management-crm-the-effect-of-organisational-culture-a-longitudinal-case-study-in-the-automotive-services-sector(013628cb-798a-4ce7-8c35-392f0a35bb1d).html