All Publications Chair of International Business
Showing entries 121 - 140 out of 359
2017
Halkias G, Florack A, Diamantopoulos A, Palcu J. Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. In Proceedings of the 46th European Marketing Academy Conference. Groningen. 2017
Arslanagic-Kalajdzic M, Zabkar V, Diamantopoulos A. Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017
Stoian M-C, Dimitratos P, Plakoyiannaki ME. How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. In BAM2017 Conference Proceedings. Warwick. 2017
Bollen KA, Diamantopoulos A. In Defense of Causal-Formative Indicators: A Minority Report. Psychological Methods. 2017;22(3):581-596. Epub 2015 Sep 21. doi: 10.1037/met0000056
Diamantopoulos A, Wagner U. Looking Back at the 2nd EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle. 2017;18.
Diamantopoulos A, Davydova O. Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017
Bollen KA, Diamantopoulos A. Notes on Measurement Theory for Causal-Formative Indicators: A Reply to Hardin. Psychological Methods. 2017;22(3):605-608. doi: 10.1037/met0000149
Davvetas V, Diamantopoulos A, Liu L. “Removing the Halo”: Why, When and How Regret Anticipation Helps Local Brands. In Proceedings of the 46th European Marketing Academy Conference. Groningen. 2017
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. 2017. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017
Diamantopoulos A, Herz M, Koschate-Fischer N. The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review. 2017;34(2):183-205. doi: 10.1108/IMR-03-2015-0097
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of a Brand's Perceived Globalness and Localness. 2017. Paper presented at Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Austria.
Davvetas V, Sichtmann C, Diamantopoulos A. The Relational Value of a Brand's Perceived Globalness and Localness. In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of a Brand’s Perceived Globalness and Localness. 2017. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Diamantopoulos A, Arslanagic-Kalajdzic M, Schischlik N. Thinking or Feeling? The Moderating Role of Information Processing Modes on Country-of-Origin Effects. In Proceedings of the 46th European Marketing Academy Conference. Groningen. 2017
Simbrunner P, Makri A, Schlegelmilch BB. Time Orientation: The Role of Culture and its Marketing Applications. Transfer - Werbeforschung und Praxis. 2017;63(1):17-21.
2016
Dimitratos P, Johnson JE, Plakoyiannaki E, Young S. SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review. 2016 Dec 1;25(6):1211-1222. doi: 10.1016/j.ibusrev.2016.03.006
Davvetas V, Diamantopoulos A. How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing. 2016 Dec;24(4):61-81. Epub 2016. doi: 10.1509/JIM.15.0110
Bartsch F, Diamantopoulos A, Paparoidamis N, Chumpitaz R. Global Brand Ownership: The Mediating Roles of Consumer Attitudes and Brand Identification. Journal of Business Research. 2016 Sep;69(9):3629-3635. Epub 2016. doi: 10.1016/j.jbusres.2016.03.023
Halkias G, Davvetas V, Diamantopoulos A. The Interplay between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference. Journal of Business Research. 2016 Sep;69(9):3621-3628. Epub 2016 Mar 22. doi: 10.1016/j.jbusres.2016.03.022
Showing entries 121 - 140 out of 359